What's going on at the local shops?

Why the huge display of disposable cups? Why film this?

Scene: A presenter crosses in front of a giant perspex container of disposable cups. She delivers yet another variation of a single line-to-camera.

"Used once" [holds up cup] "then in landfill forever" [looks at cups].

So what's going on?

My "investigative journalism" reveals that the shopping centre will soon have a "campaign" to reduce coffee cup waste.

Here's the deal

From late August, spend $10 in Toowong Village shopping centre (even just groceries) and you can get a free reusable cup.

Disclaimer: This not yet confirmed by the centre. It's just what I've managed to find out. The start date (and duration) are still a mystery but I will let you know when I do.

Update: The deal is now on. Get the details.