Monday, April 29, 2013

The Most Ridiculous Thing

The Canadians have this great ad. I like the tag line:
The most ridiculous thing about wasting power is that for some reason we don't think it is ridiculous.


It's part of the campaing for Powersmart, and it's one of those ads that's funny because it's true. We wouldn't waste other things the way we waste energy.

For instance, old-style lightbulbs use 5 times the energy of CFL spiral-style bulbs. It's hard to think of anything else where we would buy 5 times as many as we need.

UPDATE: See the sequel ad - the workplace version.

2 comments:

Ngaire McGaw said...

This little film is GOLD! Thanks David

david said...

No worries Ngaire - it was a pleasure! Stay tuned, there's more where that came from :)